My Background
Personal Profile
I'm Laura Cosma, a passionate marketing professional dedicated to helping businesses shine in a crowded marketplace. With a keen eye for trends and a love for storytelling, I create compelling campaigns that resonate with audiences and drive engagement.
I’ve had the pleasure of working with diverse brands, and I understand the power of connection and creativity in marketing. Whether it’s through eye-catching social media strategies, impactful content creation, or innovative digital solutions, I’m committed to bringing your brand’s unique story to life.
When I'm not working, you can find me exploring the latest marketing trends, attending industry events, or enjoying a good book. I’m excited to collaborate and elevate your brand, making a lasting impression together!
Education
2023-Now
Westchester Community College
I am currently pursuing an Associate's Degree in Marketing at Westchester Community College.
I hold a GPA of 3.8 and plan to transfer to a four-year school to further my education.
2024
IBM Data Analytics Certificate
I earned this certificate by going through IBM's online Data Analytics course, where I learned how to create dashboards, read and analyze data, and code using Python and Jupyter.
Relevant Experience
Sep. 2024-Now
Marketing Assistant for Student Life
at Westchester Community College
As a Marketing Assistant for Student Life at Westchester Community College, my role involves a dynamic mix of responsibilities aimed at promoting student engagement and enhancing campus life, such as:
Event Promotion: Collaborating with the Student Life team to plan, organize, and promote events such as orientations, social gatherings, workshops, and cultural celebrations. This includes creating promotional materials and using various channels to reach students.
Content Creation: Developing engaging content for social media platforms, newsletters, and the college website. You’ll write articles, design graphics, and create posts that highlight student activities, achievements, and resources.
Social Media Management: Manage the college’s social media accounts, including creating a content calendar, posting updates, responding to student inquiries, and analyzing engagement metrics to improve outreach.
Market Research: Conduct surveys and gather feedback to understand student interests and needs, helping to inform marketing strategies and event planning.
Collaboration: Work closely with various departments and student organizations to promote initiatives and ensure a cohesive approach to marketing student life activities.
Administrative Support: Assist with the coordination of marketing materials, maintaining databases, and managing logistics for events and campaigns.
Community Engagement: Foster a sense of community by promoting inclusivity and diversity within marketing efforts and encouraging participation in campus activities.
Feedback and Reporting: Analyze the effectiveness of marketing campaigns and events, collecting feedback from participants to inform future strategies.
Sept. 2024-Now
As a freelance marketer for RickStart Marketing, I am responsible for developing and executing innovative marketing strategies for a diverse range of clients. This role offers flexibility and the opportunity to work independently while contributing to the growth and success of various businesses. My responsibilities include:
Client Consultation: Engage with clients to understand their marketing needs, goals, and target audiences. Conduct initial assessments to develop tailored marketing strategies.
Strategy Development: Create comprehensive marketing plans that include digital marketing, social media strategies, content marketing, and branding initiatives.
Content Creation: Write and design high-quality content for websites, blogs, social media, and marketing materials. This includes crafting compelling copy that resonates with target audiences.
SEO and PPC Campaigns: Implement search engine optimization (SEO) strategies to improve organic search rankings and manage pay-per-click (PPC) advertising campaigns to drive traffic and conversions.
Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, providing clients with regular reports and actionable insights.
Networking and Business Development: Build relationships with potential clients and industry professionals to expand your network and attract new business opportunities.
Project Management: Coordinate multiple projects simultaneously, ensuring timely delivery of services while maintaining high-quality standards.
Social Media Marketer
at RickStart Marketing
May 2024-June 2024
As a Marketing Intern for the Romanian American Business Council (RABC), particularly while planning Romania Day on Broadway, I played a vital role in promoting cultural awareness and enhancing community engagement. This internship offered me hands-on experience in event marketing, project management, and cross-cultural communication. Here’s a detailed description of what I did:
Event Planning and Coordination: Assisted in the organization and execution of Romania Day on Broadway, which involved coordinating logistics, managing schedules, and liaising with vendors and partners.
Marketing Campaign Development: Contributed to the development of marketing strategies to promote the event. This included creating promotional materials, drafting press releases, and designing graphics for social media.
Social Media Management: Helped manage the council’s social media accounts by creating engaging content, scheduling posts, and responding to inquiries, as well as acquire well-known TikToker 'Edsta' to promote the event. Monitor engagement metrics to assess the effectiveness of campaigns.
Community Outreach: Engaged with local businesses, organizations, and the Romanian community to promote participation in the event.
Market Research: Analyzed competitors’ events and marketing efforts for insights.
Content Creation: Wrote compelling content for newsletters, blog posts, and social media to highlight event details, cultural significance, and participant stories.
On-Site Support: Assisted with on-site logistics during Romania Day on Broadway, helping to set up the venue, manage activities, and ensure a positive experience for attendees.
Feedback Collection: Helped gather feedback from participants and stakeholders post-event to evaluate success and identify areas for improvement in future initiatives.
Marketing Intern
at Romanian-American Business Council, NYC